Township Tourism Boost

As the 2010 World Cup soccer fever grips South Africa, the Durban Tourism Unit has created a huge brand marketing presence to showcase its products and attractions during the event as a strategy to attract and increase the percentage of visitors, both foreign and domestic, to the City.  The strategy also involves showcasing previously disadvantaged areas and increasing the spread of visitors and tourism benefits to previously disadvantaged areas.

To ensure that positive benefits are achieved and negative impacts are avoided, the Durban Tourism Unit has embarked on Community Tourism Awareness programme to promote tourism culture and inculcate responsible tourism in communities.

The first of a series of activations are taking place at the JL Dube Stadium in Inanda on 6 June 2010 from 9am – 4pm.

Popular DJ’s, Big Nuz and Tira, will be entertaining crowds, learn the Diski Dance and win with competitions galore. Free t-shirts will also be handed out to some of those who attend the event.

Mr Philip Sithole, Acting Head: Durban Tourism Unit says, “The activations are aimed at enhancing communities’ understanding of tourism and building their recognition of tourism as an important contributor to the local economy.’

He added that activations will include information sharing on the potential benefits of the 2010 Soccer World Cup to the growth of the Tourism Industry, information on the Moses Mabhida Stadium, Fifa Fan  Fest and Public Viewing Areas, new tourism products and brands such as  `Woza eNanda, and others.  Educational programmes will also highlight the importance of safety and security issues to protect visitors and tourism assets.

The activations will be done through activities that promote civil pride, through entertainment that is combined with tourism awareness messages involving music, dance, creative expressions through drama, and so on.  This will involve a coordinated strategy with media and other stakeholders.  The local leadership, community heroes, role models, celebrities, soccer stars, and other community stakeholders will also participate in the event. The public is invited to attend.

Entry is free.

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