Thabo Dladla, Conti Khubeka and Zeph Mthembu on the potential impact of the 2010 World Cup on grassroots soccer in South Africa. All three men are former professional players now coaching youths. What does 2010 mean to these elders of the game? Will the tournament address the legacy of apartheid and the new challenges of globalization? Putting profits before people, Dladla says, is necessary to effect positive social change.